PDF Ebook Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication By Jörg Dietzel
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Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication By Jörg Dietzel
PDF Ebook Create, Convince, Connect: Fundamentals of Advertising, Branding and Communication By Jörg Dietzel
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- Amazon Sales Rank: #1569547 in eBooks
- Published on: 2010-04-15
- Released on: 2012-03-01
- Format: Kindle eBook
About the Author Jörg Dietzel began his career in Advertising in 1990, after training as a newspaper and broadcast journalist in Bonn and London. In 2002, he was headhunted by BBDO Asia Pacific for the position of Regional Business Development Director, and later became Multinational Client Management Director, Asia Pacific. In this new role and in the buzz of Hong Kong, Jörg helped position the FedEx brand in the region, as well as looked after the Visa, Pepsi and Deutsche Bank accounts.In 2005, Jörg set up Jörg Dietzel Brand Consultants in Singapore, which he continues to run. He also teaches classes on Strategic Brand Management and Advertising at the Singapore Management University and the National University of Singapore.
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